Showing posts from July, 2015

Retail will be changed by AR and VR

Online shopping has become ordinary and goes without saying, retailers are still often confused or all too often overwhelmed. Consumers are expecting more and making web purchases more frequently, spending more in a broader range of product categories, and buying more expensive items online.
Over the past two decades the growth of mobile has been unprecedented. Device penetration, and how we have integrated mobile phones into our daily routine, has reshaped entire industries, transformed commerce and impacted our society at all levels.

Retailers have to make the experience as easy and convenient as. With consumers shopping online more frequently and spending more across an increasing number of product categories, retailers that remove as much friction from the online shopping experience as possible will capture the most additional sales.

One important point in the near future will be mobile payment. That varies already from business to business and from country to country – but it w…

Catching somebody's eye and attention - Flight Safety Video - part 3

For Air New Zealand’s latest Safety Video, released end of April 2015, the Air New Zealand turned to action cameras, eye-catching surfing sets and scenes, and not forgetting popular, professional and championship surfers (and their buff bodies :-) … to catch the eyes and attention to pass along the rules of the air.

and there is also, as my followers might expect, a new safety video from my former partner / employer Delta Air Lines:

If you are interested to know more about catching attention please read my first article about it from 2013 (links below) and find more creative video in the former articles - enjoy and have a good and safety (next) flight !

Please check out also the second part

and also the first part - which goes more in detail - how to raise attention: