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Showing posts from August, 2013

Elements of Best Returns Experience (How to reduce returns rates)

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This article can come across as follow up to two articles I wrote before - the article about the checkout process optimization (Shopping Carts + Check-out ... ... ... ... ... There is often no big single problem, there are "just" a lot of little problems) and the one about the conversion rate (The ultimate conversion rate or there is a world behind the buy-button).

As the e-commerce budget volume gain additional market shares and increases, so do the expectations and the use of consumer both by desktop interfaces as well as mobile and on the go.

This development has to be supported and accompanied by ...
Seamless cross-touch-point use and interactionHigh convenience and qualityBest possible security and controlStraightforward return processesGreat customer service and supportDemand for free shipping and returnsLinked social and multi-channel communicationMandatory networking of all retail channels 

It is crucial to understand the key factors that drive consumers’ shopping ha…

UX considerations about Parallax scrolling - also called parallax effect

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Since a while I observe the mainstreamed parallax scrolling trend.

A lot of the research comes from schools of cognitive science and media theory that we relate to objects and virtual environments. A parallax environment is eye-catching and involving because it behaves in a way that is familiar. It follows physical rules we already intuit and understand from real life: e.g. - things farther away/ in the background move slower than things in the foreground. It is nice and fascinating but it is still virtual, has to be interpreted. It’s not so easy or it is often difficult for users especially for non-power-users to navigate and to orientate within this virtual room.

If I am well informed Ian Coyle created the very first parallax website for Nike ‘Nike Better World’ in 2011.
Parallax scrolling basically involves various elements on a page, scrolling at different speeds, causing the elements vertical and / or horizontal position on the page to vary in relation to its surrounding elements…