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Showing posts from April, 2013

Temple Grandin - UXD vs AXD - Animal Experience Design

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I like to bring you close to a person you might never heard of - this person is Temple Grandin, Ph.D..
Why? Because I firmly believe that it is essential to have a holistic perspective, how users feel about using a system, and in general if we talk about users and their systems it doesn’t really matter whether we talk about humans or animals. And I also think that it's important to learn as much as one can - to study as much various systems, devices, touch points, interfaces and surfaces as possible - and as well everything about users neither they have two or more legs - because quite often you will discover things you can use in a total other situation.

Temple Grandin is an American doctor of animal science and professor at Colorado State University. She is now for sure the most accomplished and well-known adult with autism in the world. Temple Grandin brings a unique perspective to animals’ environment and how to deal with animals - even if she mainly works in the slaughtering b…

Getting Attention - Having the nerve to do something different

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In the context of communication, the first hurdle for all of us is to obtain the attention of the user (consumer, buyer, etc or even a listener). This involves various aspects. 
It is important for us to know where a communication should be place to increase the odds of reaching a particular type of consumer; this is the media decision. Careful analysis of the consumer use of various media (to display this I love to develop swimlanes > http://ux4dotcom.blogspot.de/2012/03/swim-lane-diagram-great-tool-for.html ) allows us to identify those communication channels, devices and content to which target consumers are most likely to be exposed. 
Various characteristics of communication forms have been found to increase the likelihood that someone will attend to an ad, announcement or even information. Messages that include relevant information for the consumer, such as a product benefit that is important to the consumer, are especially likely to attract attention. Information that is new to…

Fujitsu’s Touchscreen Interface connects the real and virtual world

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Fujitsu has developed a great UI which can exactly notice the user’s finger and what it is touching, creating an ‘interactive touchscreen’, using items in the real word.
 This doesn't use any particular hardware; it needs just a device like an ordinary webcam, plus a commercial projector.
As far as I know up to now the technology also works on curved or uneven items, for instance when you opens a book.
As you probably already assume - the technology is still at a ‘demo level’ -  Fujitsu mentioned that they are going to have a commercial version by 2014.