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Women’s online shopping behavior

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Oscar Wilde said once "Women are meant to be loved, not to be understood.".But as we all know UX is about understanding – understanding needs and behavior.

Women are the most complex consumers on the earth especially if we talk about fashion. They control roughly 70 to 75 % of the household spending, regarding on the region and country. And they do it all while juggling work, home and family life. Many – particularly moms – manage to shoehorn 27 hours of activities into the standard 24-hour day. And it should come as no surprise, then, that 40% shop online during work hours. (But don’t tell them I told you.) It’s for sure no secret that women love to shop. But the question is: where? 

Do they prefer a store­front / a offline shop to a virtual store / online shop?

40% of women overall          
35% of women at the age of 18 to 34 years
40% of women at the age of 35 years and older
... give neither offline nor online their preference 


30% of women overall          
30% of women at the …