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Showing posts from December, 2009

Two talks by Roger Martin - Design vs. Business

In a global economy, a good design, with a high utility, usability with a high respect of user and customer experience and expectation, is becoming a critical competitive advantage. Trouble is, most business folks don't think like IA, UX, UE. IxD and design people and all to often also consulting by this folk / by us. User experience planning and user experience design powerful impact on business strategy will require a whole new way of thinking. Business can do a better job at innovating and advancing knowledge — if they include UX and design thinking.

When you have time and your interested on a more holistic view and great thinking you should listen and think about those two talks / videos:

the first one (Length: 1:18h) you can watch here or on youtube ...


and the second one (Length: 28:41min) you can watch on aiga.org ...
http://www.aiga.org/content.cfm/video-makethink-2009-martin

Help – How, When and what ...

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image-source: http://dilbert.com/
What is help? What do we recognize as helpful? What will user require and identify as help and as helpful – helpful in the best way of meaning – not advisable, educational in a negative way or character? In almost every case our / your help should appear like a good friend or guide not the “big teacher” – that’s the character and just one side of the dice – And there are several more.
You have to deliver ... Content-relevant helpWork-process and context-sensitive helpUser- and role-centric helpUnderstandable helpFriendly, respectful and polite help... You have to serve the accurate information to the particular people in a suitable way! Sounds familiar? I hope so – but all too often it’s not that way. To offer a content-sensitive help you have to ask what is the individual context and what will be the potential circumstances. And if you ask why you should make all these efforts of planning, researching, developing – It’s not because “we or you are so pl…